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Best Practices to Leverage your Personal Branding

Cecilia Caron

Jun 2018

You may be thinking - personal branding? What a waste of time! But wait, what is a personal brand anyhow? We're here to answer and to help! 


Everyone has a personal brand - whether you realize it, or not. However, those who leverage their personal brand are more likely to achieve success. 

Personal branding shows the world who you are and what you value. Your personal brand can open the door to countless opportunities and will give you a competitive edge - especially in an industry where there are already so many talented artists. 

If you're ready to take the next step in personal branding, read on! ↓


1. Identify your Brand

Before you begin, you should have a general direction of how you want to be perceived and what you want to achieve. 

Ask yourself;

1. What are my goals, aspirations, and values?
2. What differentiates myself from others?
3. What are my strengths? 

2. Create More Content

Part of building your personal branding is generating the content that communicates your personality. 

One of the first steps you should take is to build a portfolio. Don't just throw everything you've done in one place, either.

Be thoughtful. Be purposeful. Be Bold.

Showcase what you're proud of, what you identify with, and what will set you apart from the rest.

3. Get Involved

Finally, at this stage, you should know what makes you, you! Now it's time to leverage your skill set and experiences!

- There are plenty of artistic communities and social media platforms to take advantage of, such as ArtStation, Behance, and Instagram - to name a few! 

- You could become a presenter for Digital Art Live webinars, or

- Submit your own articles, breakdowns, or blogs to websites like Creativebloq, CGChannel, or even our own e-on blog! 

So start engaging with the community you're targeting and promote your work! 


Want even more opportunities to build your personal brand? Submit your artwork to our Gallery and you could be selected for our next Spotlight Interview!

What do you have to lose? Show off your work now! 

Share your Visuals with us!


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